Sidcup’s town centre was suffering from market failure, causing economic and urban decline, and it needed multi-faceted investment to support regeneration. The solution took advantage of the fact that Sidcup’s curving high street follows a hill-top ridge, providing views over the Thames and Cray River valley landscapes. The high street’s hinterland includes key commercial, recreational and cultural attractions, which it needed to connect with and relate to better. The design strategy improves overall access, use and appearance across the high street and restores the civic and social fabric. It has driven regeneration, bringing confidence, enterprise and additional inward investment.The public benefits from a healthier, higher-quality setting with enhanced functionality and safety, renewed market confidence and increased employment. Environmentally, the scheme reduces the albedo effect and flood risk, improves air quality and micro-climate, and supports biodiversity.