The small port of Queenborough and the post-war housing estate of Rushenden on the Isle of Sheppey were separated by decay, distance and history. The shops, station and school were all in Queenborough, leaving Rushenden with very little. Rummey Design successfully evolved the idea with both communities that there was everything to gain by introducing a third group of new residents, through new development to complete both existing communities and create a better place. This new community would consist of 2300 new homes (5000 people), shops, marina, employment, art and culturally focussed facilities. It has been adopted in the local development framework. Overcoming local inertia and depression, Rummey Design has unlocked pride in a community that had expected a bleak future.