Pontypool was once a hub of industrial activity, including coal mining, and iron and steel production, but after the decline of these industries, Pontypool lost much of its identity and purpose. Torfaen County Borough Council commissioned LDA Design to prepare a Town Centre Regeneration Strategy, comprising a vision, a town framework and deliverable projects designed to revitalise the town.The landscape architects proposed a landscape-led approach to the regeneration strategy, which seeks to identify and capitalise on Pontypool’s wider landscape context – its park and river at the edge of the town centre, and the surrounding hills and valleys. including the Brecon Beacons National Park which stretches to the edge of Pontypool Park). Early consultation with the local community revealed that there was a limited understanding about Pontypool’s identity and a corresponding lack of confidence in its future. The strategy therefore involves re-introducing the community to the landscape that defines it. Reconnection with these assets, drawing them right into the heart of the town, provides the basis for the necessary rediscovery and reversal of the downturn in confidence. Drawing on these natural assets will help to distinguish Pontypool and to give it a competitive advantage over comparable towns.The Strategy recognises that increasing the economic performance of the town requires better interaction by people between the town centre, park, river and new supermarket. It also recognises that the quality of the town centre environment must be improved