Mott MacDonald was commissioned by North Norfolk District Council in 2003 to provide landscape design and engineering for the £1.2m Cromer Seafront Enhancement Programme, which was completed in May 2005.The promenade and pier in the seaside town of Cromer feature prominently in the townscape and play an important role in the local community. When considering the design for the promenade, Mott MacDonald’s project team focused on complementing and enhancing Cromer’s Victorian and Edwardian heritage while celebrating its close association with the Royal National Lifeboat Institution (RNLI), which has more than 200 years’ history in the town. Members of the local community and an artist were involved in the design consultation phase to ensure that the finished project reflected the interests and preferences of the public; this was done via a series of focus groups and consultation events.